websiteA web page or webpage is a document or resource of information that is
suitable for the World Wide Web and can be accessed through a web browser and
displayed on a computer screen.This information is usually in HTML or XHTML format, and may provide
navigation to other web pages via hypertext links.Web pages may be retrieved
from a local computer or from a remote web server. The web server may
restrict access only to a private network, e.g. a corporate intranet, or it
may publish pages on the World Wide Web. Web pages are requested and served
from web servers using Hypertext Transfer ProtocolWeb pages may consist of
files of static text stored within the web server's file system (static web
pages), or the web server may construct the (X)HTML for each web page when it
is requested by a browser (dynamic web pages). Client-side scripting can make
web pages more responsive to user input once in the client browser.
Use of websiteTens of millions of people worldwide have access to the Internet. A recent
study found that 75 million people used the Internet, and 45 million used
the WWW in the three months preceding the survey in USA & Canada.
Generally, the population on the Internet is well-educated and affluent. Most
own a computer; others have access to one. Internet users, like most people,
are interested in convenience. Many prefer the ease of finding services or
shopping and ordering directly from their computer screens. "Net Access"
advanced equipment and technology make everything faster and easier for
their customers. The internet is an excellent channel for promoting your business to potential clients anywhere, anytime. All they need is your website address, whether
from a business card, an advert, letterhead, email or search engines.It offers a cost effective and convenient means of keeping in touch with your existing client base and keeping them informed of developments within your business. And you can achieve this without visiting the printers, or mailing hundreds of letters.A website will maximize your marketing investment, by leveraging this versatile and dynamic marketing channel which is the internet.There is much more you can do with your website from gathering contact details and information about visitors to your site, to ultimately trading on-line. It becomes your virtual shop window enabling you to compete on much more equal terms with much larger organizations.Web sites are powerful because they join your advertisement to your order or
inquiry form. This is also the greatest distinction between electronic and
other advertising channels. Users can have direct communication with your
company as they see your ad. With the click of a mouse, they will transmit
their inquiry or order directly to you. This, the entire process will be
faster and more cost effective.
Why to use website in business*Websites offer tremendous cost savings.*Websites offer broad exposure.
*Websites provide full time customer service 24 hours a day, 7 days a week,
365 days a year-From anywhere in the world.
*Websites improve sales with more effective communication that is faster and
more detailed.
*Websites can "Pre-Sell" Customers, giving them all the information and time
they need to make decisions. When they respond online or call on the phone,
they're already sold on your business.
*Websites help you keep customers coming back by allowing them to easily
visit your site, see what you are doing, watch for specials, features, sales,
or whatever.
*Website can greatly improve the professional image of any business.
*A quality website denotes a quality business. Companies that invest in a
quality website demonstrate their commitment to quality service and quality
products.
*Websites allow you to showcase your work, provide references, samples, or a
portfolio.
*Websites allow you to get instant feedback from prospects, current
customers, or previous customers.
* Websites provide open communication. You can receive orders, price quotes,
and requests for information. You can provide information like your services,
products, hours, rates, and so forth. With online forms and email available
24 hours a day, your customers have no excuses for not being able to contact
you.
*Websites allow smaller businesses to compete with larger companies.
*If you have ever remembered too late or too early to call the opposite
coast, you know the hassle. We are not all on the same schedule. Business is
worldwide but your office hours are not. Trying to reach America or Europe is
even more frustrating. Web pages serve your customers 24 hours a day, seven
days a week without adding to your costs.
Benefits of a Web SiteYou will find many ways to serve your customers using WWW technology. For
example, you can make forms available to pre-qualify for loans, or have your
staff do a search for that classic jazz record your customer is requesting.
(without tying up your staff on the phone to take down the information.) Give
your clients valuable back-packing tips or "The 10 Best Ways to Pay Less
Taxes." All this can be done, simply and quickly, on the Web. Having a well designed web site will not only be beneficial to your business
in today's electronic world but will also help you save money. 1st Choice Promotions can help you move your business forward in the global
market. We understand that their is more to a website than good design and
that it must follow the rules of Search Engine Optimisation etc to be a
success.This is becoming an exceedingly important reason to have your company
on-line. Even without creating a complex site like the Federal Express site,
your presence on the Internet is like passing out your business card to
thousands, may be millions of potential clients and partners. It is virtually
a worldwide announcement saying, "This is what I do. If you are ever in need
of my services, you can, 24 hours a day, inexpensively and simply, reach me
on the Web."
*Can carry much more information about your products/services than a printed
brochure
*Saves money on advertising. With a web site your quarter page advert can
tell the world about your company, your products/services, special offers
etc.
*Updates are instantly available to everybody, at a relatively small cost *If you do not find it cost effective to have a well designed printed
brochure perhaps because your prices or specifications change frequently then
you may find it more economical to have a website with all your latest
prices.
*You can send out less printed matter. If an enquiry comes by e-mail you can
simply send them a link to your site.
*If the enquiry is abroad he/she will see your information while they are
still interested rather than waiting for up to a week for the Post Office to
deliver and therefore go off the boil.
*Visitors can help themselves to information; anytime, anywhere, and as often as they wish - making them more likely to do so
*Low priority enquiries can safely be directed to the web which will cost you
nothing.
*You can have a detailed street map showing your customers exactly where you
are.
*Your customers can download product specifications/manuals in PDF format.
*In the virtual world of the internet, your website is the virtual shop front to your business.
*Visitors can help themselves to information; anytime, anywhere, and as often
as they wish - making them more likely to do so .
*ou can provide your (prospective) clients with up to date information about you business .